[TGB] What’s next in growth?


The Best Marketing & Growth Resources - Week 4 2017

This Week Article :

[Article]  What’s next in growth?

Great article from Andrew Chen (Uber) where he answer a question he often get ask: What's next in growth? It could answer it giving the latest tips & tricks, however Andrew tell us to focus on the classics and only pay attention to the changing parameter: Platforms. 

Reading time: 10 minutes

Marketing Resources :

[Article] How to Focus When You’re Overwhelmed By Marketing Options

"When you get back to basics, marketing is simple. Marketing means getting people in your store—and once they’re there, getting more of them to buy. Online, this means the following: New Signups = Traffic x Conversion Rate" - Hiten Shah 

Reading time: 6 minutes

[Article] Content Promotion: How We Grew from 0 to 32,977 Users in 5 Months With Zero Paid Traffic

Step by step guide from Convert&Grow on how they created their blog, how they defined their target audience, how they found places to promote their content, how they found communities that matched their target audience & how they interacted with these communities. 

Reading time: 12 minutes

[Article] 12 steps to create a great messaging strategy

"If your message isn’t sent to the right audience it’ll feel like spam to whoever gets it". That's one of the gold nuggets in this article from Intercom. Interesting to see all the work that goes into finding the right messaging and how hard it is to communicate well. 

Reading time: 8 minutes

Growth Resources:

[Article] Three Mistakes Integrating Growth and Design Teams and How to Address Them

Awesome (and funny) article from Casey Winters, Former Growth Lead at Pinterest. He shares is experience dealing with a common problem for growth team - design. The goal of a growth team is to learn as fast as possible, this high pace doesn't match with most designers. Casey explain how he handled the situation. 

Reading time: 8 minutes

[Article] Why Companies are Failing to Implement Growth Processes

Implementing a growth process into your organization can lead to tremendous learnings and eventually growth. However, it's hard to get it right. Most often, the problems are on an organizational level. In this article, Pierre shares his experience with clients trying to integrate growth processes. 

Reading time: 8 minutes

[Article] Analysis of 1 Million Backlinks: Airbnb

In this article, SingleGrain analyzed 1 million backlinks via 10 random sample sets of 100,000 backlinks across 10 different websites from a variety of business verticals to determine how the link metrics from those backlinks would impact gains or losses in organic search visibility. 

Viewing time: 6 minutes

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