[TGB] 101-Point Guide to Master Facebook Custom AudiencesJanuary 20th 2017 in Newsletter
[TGB] Inside Intercom’s Multi-million Dollar SaaS Growth StrategyJune 19th 2017 in Newsletter
[TGB] How growth teams are revolutionizing UX and product developmentFebruary 3rd 2017 in Newsletter
[TGB] Convert your ad traffic with personalized landing pagesAugust 7th 2017 in Newsletter
[TGB] How Grammarly Quietly Grew Its Way to 6.9 Million Daily Users in 9 YearsSeptember 4th 2017 in Newsletter
[TGB] 4 Principles for Making Experimentation CountMarch 4th 2017 in Newsletter
[TGB] How to Grow Your Startup’s Growth Team - Fareed Mosavat, SlackAugust 14th 2017 in Newsletter
[TGB] Scaling Growth | Gustaf Alstromer (Airbnb) & Ed Baker (Uber)June 26th 2017 in Newsletter
[TGB] 3,5x more paid conversions with this SaaS email onboarding copyAugust 21st 2017 in Newsletter
[TGB] How to Get Users and Grow - Alex Schultz, VP of Growth at FacebookJune 12th 2017 in Newsletter
[TGB] How to Design Marketing Campaigns: The Importance of Market SegmentationFebruary 24th 2017 in Newsletter
[TGB] Y-Combinator Growth Guide: How to Set Up, Staff and Scale a Growth ProgramJuly 31st 2017 in Newsletter
[TGB] How Slack Generates 100,000,000 Website Visitors Per MonthAugust 28th 2017 in Newsletter
As a marketing channel, social advertising has the capability to address these challenges, which are relatable for many of the growing SaaS companies you’ve read about in Data-Driven Marketing. “Our audience engages in search, but we also felt like they were on social. So we began experimenting and our early tests showed good results.” They evolved the channel from there, eventually running a number of successful direct response and branding campaigns on Facebook, LinkedIn, and more. Let’s look at how those campaigns fit into Gusto’s overall marketing funnel.
Because the growth team was able to do this without having to ask for involvement from design, engineering, or analytics, each team at AdRoll had the time and resources they needed to keep working efficiently. At first, AdRoll was able to use Appcues to test out small changes to their onboarding flow that increased user adoption for specific integrations and features. But to achieve their goals of helping and retaining customers, AdRoll has looked for broader, more holistic ways to optimize their customer experience for self-serve users. Instead of looking at specific instances and creating points solutions, they're focused on driving three main metrics: 1. Onboarding 2. Upselling 3. Retaining
Featured snippets are an organic search feature that now take significant search traffic from the search results below them. Featured snippets run on a separate algorithm than Google's traditional 200 ranking signals. To understand these signals, HubSpot’s SEO team ran a series of experiments and, together with the blog and web teams, developed a process for featured snippet optimization. The result: a clean code that allows you to capture featured snippets and a guide with best practices for optimizing your content for Google's featured snippet.
In August of 2016, Rachel Hepworth embarked on a unique challenge: start a growth marketing team at one of the most successful startups of this generation – one that had long relied heavily on word of mouth. That company, of course, is Slack, and Rachel’s growth marketing team now owns Slack’s full acquisition funnel, from demand generation and team creation to activation and monetization. I recently hosted Rachel on our podcast to learn why Slack needed to invest in growth marketing, what her team prioritized first, how they’ve partnered with Slack’s rapidly scaling sales team, and more.