[TGB] Master your product's retention


Marketing & Growth Resources - Week 2 2017

This Week Resource:

[Ebook] Learn proven methods for building a data-informed retention strategy

"Retention is a critical metric for any product or service, but most teams don't have a deep understanding of how to improve it. 'The Product Analytics Playbook' provides actionable strategies you can apply immediately to keep users coming back." - Nir Eyal, Author of Hooked 

Reading time: 2 hours & 41 minutes

Marketing Resources:

[Article] How to create a $6 million webinar (email scripts, slides and templates) 

Sexy and webinar aren't antonym but they definitely aren't often associated with each other. However, they are deadly effective for a B2B businesses, even more for SaaS companies. In this article, Bryan Harris explain how he does it. 

Reading time: 9 minutes

[Article] Facebook Ads Strategy for High-Growth Companies: Understanding Cost Per Action

A good introduction to CPA analysis for Facebook ads: "Empathy gave us the perspective we needed to understand Cost Per Action in Facebook Ads in a whole new way." 

Reading time: 8 minutes

[Video] Advanced Step-By-Step SEO Tutorial (2017)

In this video by Brian Dean, you will learn a few interesting tips on SEO: What does loading speed really means? Are you doing keyword research the right way? What about content creation and content promotion? 

Viewing time: 14 minutes

Growth Resources:

[Article] Starting and Scaling Your Growth Team 

"The best startups grow super fast not because of traditional marketing or online marketing, but because they tune the product to drive growth. This is why growth teams matter. Marketing teams typically don’t have access to the product roadmap to make changes to things that will impact SEO, conversion, optimization, or virality, nor the expertise to work with engineers and designers on making these changes." - Casey Winters, Greylock / Former Growth at Pinterest. 

Reading time: 7 minutes

[Article] How to Create Product Driven Growth

According to Kieran Flanagan (VP of Marketing at HubSpot) there is a few questions you should ask yourself before using your product for growth: How can my product leverage existing platforms for growth? How can I add virality to my product? How can I quickly introduce the user to the value of my product? 

Reading time: 6 minutes

[Article] The Key to Growth = Process

"What worked for other companies might not work for you. You’re talking to different types of customers, potentially on different mediums, at different times. Additionally, channels and tactics constantly change. The effectiveness of an approach tends to diminish over time as it becomes ubiquitous. So what’s needed is a process that isn’t dependent on any specific channel or tactic — one that can reliably generate consistent wins for your team over time." 

Reading time: 4 minutes

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