[Article] How to set your growth team up for success

"When I took on growth at HubSpot two years ok, I had two immediate goals that I felt would set us up for success. – Decide on a model to forecast our next 12 months of growth, including the potential impact from experiments we planned to run. – Figure out how to make growth work across product, marketing, and sales.

I spoke with a lot of companies about how growth worked for them. Everyone had some degree of pain, ranging from mild, too, everything is on fire 🙂. There is no doubt most companies struggle with how to structure growth. At HubSpot, we’ve gone through many iterations of that structure in the last 24 months. When I look back at our efforts, there are a couple of observations I would share that could help growth work more efficiently at your company." 

- Kieran Flanagan, VP of Marketing at Hubspot 

Reading time: 3 minutes

Growth Resources

[Article] The One Growth Metric that Moves Acquisition, Monetization, and Virality​


- Brian Balfour, Founder & CEO at Reforge

Reading time: 11 minutes

[Article] Scale, Iterate or Kill?


- Andy Carvell, Co-Founder at Phiture Mobile Growth Consultancy

Reading time: 8 minutes

[Article] How The Customer Acquisition Process Is Changing In SaaS


- Nick Bonfiglio, CEO and Founder @Aptrinsic 

Reading time: 7 minutes

Marketing Resources

[Article] The (Second) Greatest Sales Deck and Pitch I’ve Ever Seen


- Drew Beechler Marketing Director at HighAlpha

Reading time: 7 minutes

[Article] Gathering data on your customers’ pains + motivations


- Ed Fry, Head of Growth at

Reading time: 11 minutes

[Article] How the Founder of Leadpages Converts More of His Website’s “Found Traffic”


- Andrea Lehr Content marketing 

Reading time: 5 minutes

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