[TGB] How growth teams are revolutionizing UX and product development


The Best Marketing & Growth Resources - Week 5 2017

This Week Article:

[Webinar] How growth teams are revolutionizing UX and product development

In this webinar, Casey Winters (former growth lead at Pinterest) share is experience building a growth team and explain how they improved the conversion rate in their mobile app in details.

Marketing Resources:

[Article] An Unapologetic Defense of Brand Marketing for B2B Growth

Company growth or branding. Those two are often put in opposite buckets: which one should we focus on right now? In this article, Anthony Kennada (VP of Marketing at Gainsight) deconstruct this argument and show that brand marketing should be viewed as a pipeline accelerator. 

Reading time: 4 minutes

[Article] Testing ways for people and businesses to engage on Messenger

Facebook Messenger has more than 1 billion Monthly Active Users and you might be able to access this pool of user soon. Facebook is testing ads displayed on the homescreen of their messenger app in Thailand and Australia. 

Reading time: 2 minutes

[Article] Pinterest introduces Search ads with Keyword and Shopping campaigns

Pinterest introduced its anticipated Search Ads product on Wednesday. Search ads will open up ad inventory across the more than two billion searches that the company says happen on the platform every month. The new offerings include Keyword campaigns and feed-based Shopping campaigns. 

Reading time: 2 minutes

Growth Resources:

[Article] The Bad Product Fallacy

The Bad Product Fallacy: "Your personal use cases and opinion are a shitty predictor of a product’s future success." And this argument is also true for acquisition channel or email/notification personal preferences. 

Reading time: 6 minutes

[Article] Top 10 Takeaways from the GGV User Growth Masterclass

Omar Seyal (head of discovery at Pinterest), and Casey Winters (growth advisor to Airbnb) where invited to chat about Growth at CGV. Here is the 10 takeaways from it. 

Reading time: 2 minutes

[Article] Your First 90 Day Startup Growth Plan

Awesome article! What you will learn: Why every growth practitioner needs a first 90 day plan, how he author used this 90-day plan to transit into a new growth role & how your 90 days start prior to your 1st day. 

Reading time: 8 minutes

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