[TGB] How Grammarly Quietly Grew Its Way to 6.9 Million Daily Users in 9 Years


Marketing & Growth Resources - Week 35 2017

[Article] How Grammarly Quietly Grew Its Way to 6.9 Million Daily Users in 9 Years

"Since 2008, Grammarly has quietly grown one of the most successful self-funded products on the web. Today, the company has 6.9 million daily active users.

 Grammarly has achieved all of this by focusing relentlessly on a single core value: helping people communicate better wherever they write online on a daily basis. Let’s dive into exactly how Grammarly grew their business to almost 7 million daily users - and where they can go from here." 

- Hiten Shah, Founder at ProductHabits 

Reading time: 12 minutes

Marketing Resources:

[Article] Scaling Teachable: Our Journey to $500k+ in MRR

"We need a different growth ‘playbook’ at every stage. 

If we wanted to grow 10% monthly two years ago, I could single handedly do that by cold emailing a few potential customers and selling to them one at a time. If we wanted to grow 10% monthly a year ago, we could host a weekly webinar to a hundred people and get 25 to buy Teachable every week. Now if we need to grow 10% monthly, we need all of the above, along with paid acquisition to deliver results, our content program to bring in more leads than before and affiliates to drive meaningful traffic. A year from now? Let’s find out ;)." 

- Ankur Nagpal, Founder at Teachable 

Reading time: 8 minutes

[Article] 4,000 Leads and $1M in Pipeline: How Drift Became This CMO’s Secret Weapon

"With tens of thousands of visitors coming to the RapidMiner site each month, sorting through all of the conversations and trying to identify leads proved impossible. 

The other issue was that the sales team couldn’t stay online 24 hours a day in order to monitor live chat, which meant some leads were inevitably falling through the cracks and not getting a real-time response. That’s when Tom started experimenting with Drift and our intelligent sales assistant, LeadBot." 

- Erik Devaney, Marketing at Drift 

Reading time: 5 minutes

[Article] How to Start a Blog In The Most Cluttered Marketplace

"In his outstanding analysis, Tomasz Tunguz suggests that marketers publish more evergreen than temporal content if they are after compound return: 

“While it may not generate long term returns, temporal content keeps blogs fresh. 

But to benefit from the compounding effects of content marketing, marketers should actively invest in building evergreen content that keeps contributing to traffic growth, building the company’s brand and eventually generating sales." 

- Ali Mese, Founder at GrowthSupply 

Reading time: 11 minutes

Growth Resources:

[Article] Data-Driven Customer Onboarding

"The way you introduce new users to your product can significantly increase the chances that they’ll activate, make their first purchase, and stick around as high-LTV customers. 

An optimal onboarding experience often requires tailoring to different audiences. In the B2B world especially, customers come from different industries, company sizes, and pre-established workflows 

You’ll learn how growth marketers at three SaaS companies, have used data and personalization to optimize onboarding for different user needs. What underpins their success is a shared culture of systematic experimentation to learn what works for their company’s unique customers." 

- Ty Magnin, Director of Marketing at Appcues 

Reading time: 14 minutes

[Article] How to Build Mobile Software with a Growth Focus

"Software creation has fundamentally changed in the past decade. When third-party mobile apps were first available via the App Store in 2008, the way we use software changed forever. 

However, some things were sadly left behind for most mobile apps; fast release cycles, server-controlled features, and A/B tests. 

This post will be a high-level overview of how to build mobile software in a way that is tuned for speed and learning, two things that are essential when you are trying to grow your business, and are core tenets of Running Lean." 

- Benjamin Grol, Partner at Atomico 

Reading time: 8 minutes

[Article] Proving the monetary value of A/B testing

"I’ve created a method to calculate the impact of A/B testing in terms of yearly profit. And not unimportant: this has been accepted by the whole company. This method isn’t perfect, but it gives you as a CRO manager quite some power to prove the effect of your team." 

- Guido Jansen, CRO at Euroflorist 

Reading time: 5 minutes

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