[TGB] Biggest Marketing Strategies for 2017


Marketing & Growth Resources - Week 11 2017

This Week Resource:

[Video] Biggest Marketing Strategies for 2017

Noah Kagan's tips on how to market in 2017 to grow your company: free software as lead generation, paid marketing on untapped channels, cross promotion will continue, acquisition as marketing, more advanced content marketing & market internationally. 

Viewing time: 7 minutes

Marketing Resources:

[Article] How I Approach Digital Marketing at Buffer as a TOFU Marketer

"I am approaching TOFU marketing as a delicate balance between traditional awareness + acquisition marketing and retention + revenue + referral marketing. This equates to creating content and prioritizing marketing activities that not only look to attract a large amount of new customers, but also to guide customers along the marketing funnel in a cohesive and strategic manner." - Brian G. Peters, Buffer 

Reading time: 10 minutes

[Article] The Death Spiral of Startup CMOs

"In short, big brand marketing executives have used large budgets for a test and gained small bits of exposure for the company. That exposure usually doesn’t transit into brand lift or sales, and the founders quickly lose confidence in the CMO. From there, I’ve seen it is a matter of months before they either get fired or lose their budget, which will make them leave." - Casey Winters, Greylock 

Reading time: 3 minutes

[Article] The New Age of Marketing

"The future is a diverse and modern marketing team, made up of the clever analytical marketer who uses big data to make smarter decisions, the public relations expert who finds ways to help the brand tell great stories, the social media guru who knows how to stay on top of the latest channels and engage directly with consumers, and, yes, the artist/storyteller who can move people to tears." - Rich Barton, Zillow 

Reading time: 5 minutes

Growth Resources:

[Article] Scaling Users, Products, and Growth Teams with Casey Winters

"The big opportunity now for startups is to take the content that they have on specific topics, make it AMP enabled, and start to get exposure in these new experiences Google is building for mobile, and that’s something that a lot of people are aggressively pursuing." - Casey Winters, Greylock 

Reading time: 9 minutes

[Article] 22 must-have tools for every growth marketer’s toolkit

"There are more companies and more money fighting for less attention. New channels rise, fall and rise again faster than ever before. Finding new customers, retaining existing ones, and growing a new business or product require a herculean effort with no guarantees for success. To make matters worse, there are a sea of tools, technologies and providers clamoring for budget and attention from marketers who need just one thing: the right solution, right now." - Morgan Brown, InmanNews 

Reading time: 4 minutes

[Article] How a SQL Query made us $2,838 in 15 minutes

"running simple queries and sending small batch emails are 2 things every startup marketer should feel comfortable doing. for us, the results were very high: > $2,838 new revenue at just 15 minutes to execute from start to finish, we can geek out further: > $189.20 value generated per minute i encourage any company whose model incorporates a credit card during signup, to execute an occasional sweep through inactive customers. at fomo, we're turning this into a monthly script that runs automatically." - Ryan Kulp, Fomo 

Reading time: 4 minutes

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