[TGB] 80 ways to retarget users on Facebook


Marketing & Growth Resources - Week 10 2017

This Week Article :

[Article] 80 ways to retarget users on Facebook

"Collecting user data allows personalization and improves the purchase rate of products or services. Facebook offers a huge number of ways to implement retargeting, which advertisers aren’t always aware of, especially the depth of their ability to scale desired user actions."

Reading time: 11 minutes

Marketing Resources: 

[Article] How To Track Customer Acquisitions

"This article will walk you through the customer acquisition funnel for SaaS companies. The primary goal is to help you design, analyze, and optimize your customer acquisition process. The secondary goal is to present different perspectives on moving customers through the lifecycle stages and to show how marketing, sales, and customer success teams should collaborate and where each team’s responsibilities lay." - Myk Pono 

Reading time: 27 minutes

[Article] The Modern Guide to Lead Qualification

"Lead qualification is he process of filtering through those thousands of opportunities to find the best ones. In this post, we will take you through the basics of lead qualification, show where some of the traditional approaches are failing, and show you some new techniques that are enabling modern companies to quickly and effectively score leads." - Matt Sornson, Clearbit 

Reading time: 7 minutes

Growth Resources:

[Article] How to build a Growth Model

"A Growth Model is a representation of the growth mechanics and growth plan for your product: a model in a spreadsheet that captures how your product acquires and retains users and the dynamics between different channels and platforms." - William Gill, Rocket Internet 

Reading time: 6 minutes

[Article] Amazon’s Friction-Killing Tactics To Make Products More Seamless

"Friction can manifest in a number of ways, ranging from overly complicated sign-up procedures to difficult-to-navigate menus. According to Brahmbhatt, there are three types of friction: Friction due to unfamiliarity, Friction by design and Friction due to misalignment with human behavior." - Kintan Brahmbhatt, Amazon 

Reading time: 12 minutes

[Article] Lean User Onboarding

"Applying lean principles to onboarding can benefit teams that are getting started, as well as more experienced teams that want to improve activation. To help, we've compiled this guide to experimenting with different stages of onboarding. Each stage contains links to more articles on the topic; click through to what you think is most pertinent to your onboarding strategy." - Julia Chen, AppCues 

Reading time: 5 minute

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