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[TGB] 101-Point Guide to Master Facebook Custom Audiences

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Marketing & Growth Resources - Week 3 2017


This Week Article :

[Article] 101-Point Guide to Master Facebook Custom Audiences

Huge article on Custom Audiences! If you have experience with it, you might want to pass on this one. However, if you don't: this is a great starting point that will leave you with loads of ideas to execute on after reading it. 

Reading time: 28 minutes


Marketing Resources:

[Article] Position, Position, Position!

"Without a clear point of view on what makes you different, it’s easy to wander. Especially in the software industry. New feature requests come in every day, and if you can’t say “no”, who knows where on the map you’ll land." - Ryan Singer 

Reading time: 5 minutes

[Article] Mobile Apps Start Eating Their Own

Interesting insights from Flurry. App Usage is still growing (11%) and time-spent in apps grew by 69%. However, after shifting the web and television to the rearview mirror, mobile apps started eating their own, with session and time-spent growth in some app categories occurring at the expense of others. 

Reading time: 3 minutes


[Article] Scaling Marketing is Like Learning to Drive

Stretched analogy but valid points on budget allocation: "This variance in opportunity means the customer acquisition cost (CAC) would vary widely as well. Because of this, it is generally the wrong decision to allocate spend perfectly evenly across a set time period." 

Reading time: 3 minutes


Growth Resources:

[Article] Hacking Growth Without the Hacks

If you see the "growth" vs "growth hacking" as a semantic dispute you might want to read this article. Clear explanations from the WeTransfer Growth Lead on how genuinity in your marketing & product can improved your customer relationships. 

Reading time: 3 minutes

[Article] Why Ad Campaigns Fail

Grigoriy Kogan share in this article his view on paid advertising and more precisely: why it could go wrong. For him there are 3 reasons: Know-better errors, Don’t-know-better errors & Platform errors. 

Reading time: 7 minutes

[Video] Product Growth Video Series from AirBnB

Gustaf Alströmer is a Product Manager on Growth at AirBnB. In this 10-part video series he talk about Product Growth (Metrics, Tools, Growth Rate, Network Effect, Tactics, Timing, etc). 

Viewing time: 38 minutes

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