On-Demand Growth Team for SaaS & Marketplaces
Customer Acquisition & Product-Led Growth. We are a team of engineers, designers and marketers that you can hire to grow your revenue.
Thanks! Will get in touch with you asap to schedule the call.
Growth Wins
“Poor distribution - not product - is the number one cause of failure.” - Peter Thiel
1. The world is moving forward
🥐 Software is eating world
When Marc Andreessen said it, he wasn’t kidding. Companies are increasingly becoming technology companies.
🥐 Technology maturity
Just remember than 10+ years ago, no one had a smartphone. Technology has matured and is broadly accessible.
🥐 Easy to build products
Every building blocks of a product are now almost available through api or on-demand services. No more excuses.
2. Hyper market competition
🥐 New companies everyday
Money is flowing and experienced employees are now building their company as well. It’s go time!
🥐 Saturated distribution
Distribution channel are becoming increasingly harder to crack. New opportunities are also rarer.
🥐 Higher cost per acquisition
With the growing competitiveness of distribution channels, we are seeing an increase in cost per acquisition.
3. Advent of growth teams
🥐 Technical
The lines are blurring betwwen marketing / product & engineering and you now need technical resources.
🥐 Data powered
Data is flowing. It’s everywhere and easier than ever to collect, analyse and act on. Build on it.
🥐 Experimentation
“Strong Opinions, Weakly Held”. Growth team uses an experimentation process to uncover what work best.
Grow revenue, not just leads 🚀
You are a CEO at a growing startup and have hired a junior marketing lead a couple months ago. She is doing ok but you can feel that something is missing and she is overwhelmed by everything that has to be done. You would like her to be more proactive in her role as a leader of your marketing.
How Croissant can help?
We will guide you on how to run marketing properly at a fast growing
startup and provide operational resources (developers, analysts,
designers and marketers) and consulting to do just that.
You are an early-stage startup and everyone is doing a bit of everything but as a CEO you are responsible for growth. You have been hacking your way into learning about acquisition, conversion, engagement and analytics but you are now hitting a plateau. You don’t have the time to do a good job at it without sacrificing other parts of your business. But you are not sure if you need to hire someone full-time just yet nor what this person should look like.
How Croissant can help?
We will run your marketing / growth for
you and help you hire the right person for the job.
You are a CMO at a growing startup and have built your marketing foundation. You understand who your customers are and how you can acquire them but you are now lacking resources to do everything you would like to achieve your objectives. Especially when it comes to technical things like SEO / CRO or Analytics.
How Croissant can help?
We will provide you with technical
resources (channel specialists, developers, designers) and help
you do things you can't today.
Growth-as-a-service
We do technical marketing and product optimization for SaaS and Marketplaces
Product-Led Growth
We build a strategy & optimize your product for Growth.
Search Engine Optimization
We audit and optimize your technical SEO for you.
Analytics
We create a tracking plan and integrate analytics tools for your website or product.
Content
We create a content strategy and execute it with the help of vetted content marketers.
Conversion Rate Optimization
We optimize your landing and product pages for conversion.
Paid Acquisition
We run your paid acquisition (Google, Facebook, Linkedin, Twitter) for you.
Growth Stack
We implement and optimize your marketing, sales and analytics tools so everything run smoothly.
Sales Enablement
We empower your sales teams with technology and processes to sell efficiently.
Croissant process
Growth is never done so we keep working at it.
Strategy
Audit
Understanding and defining the line in the sand is the first thing we do. At least, we know where is the starting line.
Roadmap
Like a businees plan, a growth roadmap is wrong as soon as we are done with it but it provides clarity and focus everyone.
Planning
A more detailed version of the roadmap where we add details around what is going to be done, how and when.
Focus
Learning
Serendipity. If you are open to new ideas and you look at things with empathy. You will learn. We try to do just that.
Speed
The best way to get something done is to focus on it. When you add to it the right people and skills. It creates speed.
Impact
With focus, every decision should be straightforward. With foucs, your are building for impact.
System
Process
Hypothesis-driven experimentation process. We look at data (quali + quanti) and create testable-hypothesis for growth.
Execution
A bit everyday in the right direction. Execution is the difference maker. We do our best to be your difference maker.
Productize
Once we have uncover a growth lever - new acquisition channel or product optimiozation - we build a template to execute.
How it works
Onboarding
You request a call with us
We schedule a call and go over your situation and see how we could be helpful to you.
If you like what you hear and we are a good fit for you, we go forward.
Free Audit
Before working together, we will make sure we can provide value to you.
We will need access to your analytics tools, paid advertising tools, SEO tools and we will do interviews with your team members.
We will audit your marketing / growth strategy and results.
We will schedule an appointment to go over our findings and what we think should be done.
Contract
We will define a high-growth opportunity area to focus on during the one month paid trial period (Example - Facebook Ads, CRO, SEO, etc).
We send you a proposal for the 1-month paid trial with a followup 3-6 months monthly retainer to be accepted at the end of the first month.
You accept it and we sign a contract 🔥
One Month
We will go even deeper in our Growth Audit and create a Growth Roadmap to achieve your next milestone.
We will setup your analytics, SEO, CRO tools for you and make sure you have a strong growth foundation.
We will work on a high-growth opportunity area. This can be [Paid + CRO] or [SEO + CRO] or [Product-Led Growth]. This will help us provide tangible value while we learn to work together.
Monthly retainer
We will expand our scope to other high-growth opportunities and continue to execute on your Growth Roadmap.
We will have a 3-months growth focus to make sure we don’t strain ourselves and really drive revenue growth for you.
Every month, we will create a Growth Planning where you will be able to see everything that will be done. This enable us to make sure we are align on what it’s most important for growth.
We will then work in one or two weeks sprint depending on the growth opportunity to maximize speed.
Every week will begin by a Growth Meeting to analyse the previous week’s experiments and plan the coming week.
Team
Maxime Salomon
Founder & CEO
Valentin Damien
Growth Product Designer
Nalto
Good Boy
© 2018 Croissant - Made with ❤️ in Paris, France