We are an on-demand growth team for growing companies. We help you manage, build and analyse your growth experiments.

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Growth Wins

“Poor distribution - not product - is the number one cause of failure.” - Peter Thiel

1. The world is moving forward

🥐 Software is eating world

When Marc Andreessen said it, he wasn’t kidding. Companies are increasingly becoming technology companies.

🥐 Technology maturity

Just remember than 10+ years ago, no one had a smartphone. Technology has matured and is broadly accessible.

🥐 Easy to build products

Every building blocks of a product are now almost available through api or on-demand services. No more excuses.

2. Hyper market competition

🥐 New companies everyday

Money is flowing and experienced employees are now building their company as well. It’s go time!

🥐 Saturated distribution

Distribution channel are becoming increasingly harder to crack. New opportunities are also rarer.

🥐 Higher cost per acquisition

With the growing competitiveness of distribution channels, we are seeing an increase in cost per acquisition.

3. Advent of growth teams

🥐 Technical

The lines are blurring betwwen marketing / product & engineering and you now need technical resources.

🥐 Data powered

Data is flowing. It’s everywhere and easier than ever to collect, analyse and act on. Build on it.

🥐 Experimentation

“Strong Opinions, Weakly Held”. Growth team uses an experimentation process to uncover what work best.

Grow revenue, not just leads 🚀


We do technical marketing and product optimization for SaaS and Marketplaces

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Product-Led Growth

We build a strategy & optimize your product for Growth.

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Search Engine Optimization

We audit and optimize your technical SEO for you.

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We create a tracking plan and integrate analytics tools for your website or product.

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We create a content strategy and execute it with the help of vetted content marketers.

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Conversion Rate Optimization

We optimize your landing and product pages for conversion.

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Paid Acquisition

We run your paid acquisition (Google, Facebook, Linkedin, Twitter) for you.

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Growth Stack

We implement and optimize your marketing, sales and analytics tools so everything run smoothly.

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Sales Enablement

We empower your sales teams with technology and processes to sell efficiently.

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Growth is never done so we keep working at it.

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Understanding and defining the line in the sand is the first thing we do. At least, we know where is the starting line.


Like a businees plan, a growth roadmap is wrong as soon as we are done with it but it provides clarity and focus everyone.


A more detailed version of the roadmap where we add details around what is going to be done, how and when.

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Serendipity. If you are open to new ideas and you look at things with empathy. You will learn. We try to do just that.


The best way to get something done is to focus on it. When you add to it the right people and skills. It creates speed.


With focus, every decision should be straightforward. With foucs, your are building for impact.

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Hypothesis-driven experimentation process. We look at data (quali + quanti) and create testable-hypothesis for growth.


A bit everyday in the right direction. Execution is the difference maker. We do our best to be your difference maker.


Once we have uncover a growth lever - new acquisition channel or product optimiozation - we build a template to execute.

How it works


Maxime Salomon

Founder & CEO

Maxime Salomon

Valentin Damien

Growth Product Designer

Valentin Damien


Good Boy

and freelancers from all around the world 🌍

© 2018 Croissant - Made with ❤️ in Paris, France